Sriracha Spice Rub Is Now a Thing

Posted in Design
In collaboration with food innovation company Sugarmade, Huy Fong Foods is launching Sriracha-loaded spice sticks. Falling somewhere between a marinade and a dry rub, the so-called “Seasoning Stix” are designed to be skewered into beef, pork, poultry or fish. The sticks liquify during the cooking process, resulting in meat that’s flavored (Sriracha flavored, at that) from the inside out. Available in four flavors — Classic Sriracha, Sriracha Butter Garlic, Sriracha Teriyaki and a yet-to-be-named mystery blend — Huy Fong’s Seasoning Stix are slated to ship later this month.